Don’t Overlook the Value of Visual Content

Posted on May 17, 2012 by Joseph Geisman

My previous post, Content Marketing for Attorneys (http://maizemarketing.com/blog/?p=170), discussed how some attorneys and firms are generating and distributing valuable content in order to differentiate themselves, demonstrate thought leadership and increase engagement with clients and prospects.  The ultimate goal of such measures is, of course, to generate leads and develop business.

Articles, blog posts and other text-based content focused on issues of importance to a target audience are popular and effective content marketing tools.  But attorneys and firms often fail to incorporate visual elements in addition to, or in conjunction with, such text-based content.  For example:

  • Photos can be used to convey information or add context to text.  They can also be used to make text more relatable or capture a reader’s attention.
  • If information lends itself to visual illustration (i.e., when conveying percentages or statistical information, etc.), graphs can be used to help communicate such information.
  • Videos (i.e., instructional videos, event footage, interviews, etc.) can be used to make relatively dense or technical material more interesting.  They can also be used to make an attorney more relatable.
  • Webinars, or web-based seminars/presentations transmitted over the Internet, can be used to get an attorney in front of a target audience and demonstrate her expertise in a given area or industry.

When developing and implementing a content marketing strategy, attorneys and firms should consider utilizing visual instruments together with text-based content.  Such tools, when properly integrated and employed, can help attorneys and firms build a targeted online audience, increase their visibility and credibility with that audience, and increase the effectiveness of their content marketing efforts.

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Content Marketing for Attorneys

Posted on April 23, 2012 by Joseph Geisman

You’re an attorney.  You’ve developed an expertise in some areas.  You’re an effective advocate for your clients in the courtroom and the boardroom.  But for your business to thrive you need clients.  How do you connect with and attract prospective clients?

In today’s competitive legal marketplace, attorneys must differentiate themselves, provide value and demonstrate thought leadership.  Things like maintaining a user-friendly website and up-to-date biography are important marketing elements.  (See Professional Biographies: The Forgotten Marketing Collateral  at http://maizemarketing.com/blog/?p=161.)  But they are only one piece of the business development puzzle.  Before a prospective client will visit an attorney’s website or read her biography, the attorney must get onto that prospect’s radar and demonstrate that she is a credible player in the applicable legal space.

One mechanism that many attorneys have found effective for generating leads and developing business is content marketing – generating and distributing valuable content to attract, acquire and engage a target audience.  The content, in turn, provides a foundation for attorneys to connect with prospective clients, generate leads and solidify existing client relationships.

To maximize the benefits of content marketing, it is important to plan ahead by identifying your target audience and coming up with topics that would be of interest to that audience.  Ideas can be stimulated in many different ways.  For example:

  • Think about the matters that you have successfully handled for clients.  If there was a novel issue that arose in a case, or an interesting question that arose in a transactional matter, determine if there is a unique angle from which you can write about that issue or question.
  • Go back through speeches and presentations that you have made and determine if you can repurpose these for an article or blog post.
  • Subscribe to blogs, Twitter feeds, LinkedIn groups, etc. that cover your practice areas to get ideas for topics.
  • Talk to contacts who work in the industries that you are targeting and ask them what issues they are dealing with today and anticipate having to deal with down the road.

Content marketing is something that attorneys and their firms should be using to differentiate themselves and increase their engagement with clients and prospects.  Many firms have found it efficient and cost effective to outsource the development and execution of these initiatives.  If you are looking for help writing content or executing/managing your content marketing efforts, or would like to discuss how Maize Marketing can help you and your firm, please contact us any time at (310) 450-5870 or joseph@maizemarketing.com.

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Professional Biographies: The Forgotten Marketing Collateral

Posted on April 4, 2012 by Joseph Geisman

What is the first thing that you do when researching a provider of professional services? For most people, the answer is visit the professional’s website and, more specifically, read her biography on that website.  This is generally true regardless of whether the professional was referred by a trusted source or found randomly through a Google search.

When written and used properly, biographies are effective means of sharing and obtaining information about professionals.  They can be crafted in many different ways, depending on the respective industry and the professional’s business development objectives.  For example, a biography can employ a traditional structure that sets forth the professional’s background and experience or a summary structure that leads with abstracts followed by accompanying tabs or subheadings.  It can focus on the professional’s achievements, reference her personal interests or hobbies, include humorous bits about the professional’s life, and so on.  But while the format can vary, all biographies must take into account the professional’s objectives, differentiate the professional from her competitors, include the professional’s picture and be updated regularly.

Even though a biography is often a significant element in the “first impression” conveyed to prospective clients, many professionals generate ineffective biographies.  To make matters worse, they fail to update their biographies for years after they are posted.

Preparing and maintaining a well-written and up-to-date biography is something that should remain on a professional’s priority list throughout her career.  As the professional increases her online engagement with prospective clients and embraces new media opportunities, she must not forget about this basic piece of marketing collateral.

New media initiatives such as writing blogs and participating in social networks are intended to increase visibility, build relationships with prospective clients and drive traffic to a professional’s website.  When visitors get there, they should discover a biography that is both informative and up-to-date.

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Professionals Taking Advantage of Creative Marketing Opportunities

Posted on March 19, 2012 by Joseph Geisman

As noted in my recent post entitled Personal Branding: When the Professional is the Product, any provider of professional services who is interested in attracting and retaining clients must differentiate herself and take control of the process through which perceptions are formed.  Possessing the requisite knowledge and expertise is not enough.  In today’s business environment, a professional must regularly engage and interact with her target audience and further influence how she is perceived by that audience.

There are of course many different initiatives through which a professional or her firm can influence perceptions and develop a distinctive brand identity.  For example, a law firm in New York recently participated in the International Restaurant & Foodservice Show of New York.  The firm staffed a booth at this restaurant industry trade show, hosted a seminar on immigration issues in the restaurant business, and partnered with the Manhattan District Attorney’s Office for a discussion on how restaurants can avoid sexual harassment charges.  The firm paid about $10,000 to participate, excluding related expenses associated with travel and lost billable time.

Whether this particular opportunity will ultimately lead to additional business for this firm is difficult to predict and is dependent on many variables, including follow-up with the contacts that were made, whether those contacts have legal issues that they need outside counsel to address, whether those contacts address legal issues proactively or reactively, and numerous other factors.  But through the firm’s investment and participation in such an “out of the box” business development opportunity, it undoubtedly improved its chances of attracting business from the industry that was targeted.  At a minimum, the initiative provided the professionals at the firm with a unique opportunity to meet business owners and operators in a targeted industry, ask questions about the issues that businesses in that industry find important, demonstrate their expertise in handling such issues, and affirm their commitment to supporting businesses in that industry.

In an era where information is shared in real time and delivered 24 hours a day, business relationships are cultivated both in person and online, and attributes like thought leadership have become increasingly important, professionals and their firms must take advantage of non-traditional business development opportunities in order to remain competitive and attract new business.  They must determine what industries and clients they want to target and commit resources to identifying, developing, executing and managing “out of the box” marketing and business development initiatives.  These initiatives should be designed to not only generate relevant leads in a given industry, but also to engage prospective clients, increase the visibility of the professionals and their firms, and influence how the professionals and firms are perceived by the targeted industries.

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Personal Branding: When the Professional is the Product

Posted on February 29, 2012 by Joseph Geisman

Whether you are an attorney, doctor, financial advisor or any other provider of professional services, marketing and business development is crucial to your business.  Your ability to successfully attract and retain clients depends on many factors, including substantive considerations like your skills and the quality of your services.  But in today’s business environment, where professionals and prospective clients are connected like never before, a professional’s personal brand is often the driving force behind the selection of one professional over another.

A majority of the services provided by professionals in a given industry do not materially differ from one provider to the next.  For example, a trademark lawyer typically counsels clients on the use of trademarks, prosecutes trademark applications and enforces trademark rights.  An internal medicine doctor typically evaluates patients and either treats a patient’s condition or refers her to a specialist.  There are of course other services provided by these professionals, as well as novel or unique situations that may call for some specific expertise.  But for the most part, the fact that one professional in a particular field may have some superior skills as compared to her competitor is immaterial.

So how does a provider of professional services set herself apart from her competitors?  The answer is personal branding – a deliberate, systematic process by which a professional leverages her competencies, experiences and personality to develop a brand identity, position her brand in the relevant marketplace, and influence and manage how she is perceived by clients and prospects.  Personal branding is the means by which a professional builds recognition, influences public perception, and markets herself and her business effectively.

Businesses that provide professional services are based on people.  In essence, the professional is the business.  Through personal branding, a professional creates and builds a recognizable, distinct image over time.  The brand supports, communicates and synthesizes who a professional is and what she knows and does.  It conveys information about the professional and her areas of expertise, conveys trust and credibility, differentiates the professional from her competitors and increases awareness.

At its core, personal branding is about perception.  Clients and prospects develop opinions about a professional and what she knows and does before ever meeting her in person.  Whether those opinions are based on information provided by colleagues or found on the Internet, any professional who is interested in attracting and retaining clients must take control of the process through which perceptions are formed and actively manage how she is perceived.  We at Maize Marketing welcome the opportunity to work with you on the strategic development, management and communication of your personal brand in a manner that is consistent with your overall business and personal objectives.

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Digital Marketing Guide: How Do I Increase My Twitter Following?

Posted on March 3, 2011 by kevin friedman

It’s important to remember that chasing numbers can be futile, since even those with envied Twitter followings may not have as many followers as the numbers indicate they do. Even so, the first thing many people do when they hear of a name, a company or a brand is search for it on Google and Twitter, so there are benefits to a robust following, especially if they are organic and engaged.

1. Tweet about stuff you know and love. Your passion and expertise will show and people will recognize it.

2. Make sure your Twitter account name reflects who you are and what you do. For those whose name isn’t a brand in its own right (like, um, @jasonberger), pick one that’s short and to the point. When third generation NYC journalist Jonathan Mandell decided to tweet about theater, he picked @newyorktheater.

3. Related to No. 2, make sure you fill out the bio that shows up under your account name. In case your name is your account name, put your city and description.

4. Follow people. Yes, some of them will follow you back and many won’t, but to participate in the Twitter economy, follow. This goes for individuals and companies.

5. Read other people’s tweets and ask questions, clarifications and followups. If you’re a company, take the complaints offline — but take them for sure.

6. Unless you’re @nytimes or @cnn, don’t just hose us with links to your stuff. Throw in observations, funny things you see during the day. Go ahead and break the unofficial rule and tweet what you’re having for lunch once in a while. Because someone’s going to say they also had a $5 footlong. And that someone could be your next big client.

7. Don’t link and run. Even when you post links to your work and intersperse them with links to things you find interesting, stick around for the discussion. Attend to everyone who messages you and especially those who @ you. People remember if they didn’t get a response.

8. Tweet consistently. Nothing is more depressing than looking up an account with one tweet from 2010 and two from 2009. Total. (Hi, @redlobster.) Hire someone!

9. If you hire someone to tweet for you or your brand, make sure you trust them. Because if you trust them, they’ll be able to have a personality.


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What Day Should I Send My Email Marketing Campaign?

Posted on December 20, 2010 by kevin friedman
Those of us trying to optimize email marketing programs often wonder: what is the best day to send email? The answer typically is not as simple as a blanket “Tuesday afternoon.” The next time you’re asked the best day to send email, use the old mnemonic “who, what, when, where, why and how” to hone in on a more relevant response.

Who/Where
Are you looking at all audiences or just specific segments? Engagement levels will vary for each customer, and the best day to send an email marketing campaign depends on the recipients to whom you’re sending the message.

What
“Email” is a broad term. Are you looking at your acquisition program, loyalty alerts, fundraising campaign or eNewsletter? Don’t look at all emails combined. The best day to send email depends on the communication campaign you’re analyzing.

When
Is the timing “usual” or are there special circumstances? Factor in seasonality, holidays, payday, or timeframes that gives a sense of urgency (e.g., natural disaster). Be flexible in when you send email to accommodate for changing circumstances.

Why
What do you mean by “best,” anyway? Are you optimizing for opens, trying to reduce unsubscribes, generate revenue or drive website readership? “Best day” is dependent on what metric you are trying to optimize and the email marketing value you are trying to measure.

How
Think about the “best day” as independent of a weekly timetable. By doing so, you can explore triggered email campaigns that let the recipient determine the best day to send based on some event or recipient behavior.

Ultimately, your ideal day to send depends on a variety of factors that will change over time. Asking the right questions, continually analyzing your metrics, and executing a rigorous testing strategy unique to specific communication programs and audiences is a good approach to determine your organization’s best day to send email.

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Starbucks Tops Online Media Impact Rankings

Posted on December 9, 2010 by kevin friedman

Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment.

The firm uses a technology platform based on natural language processing and sentiment analysis software, combined with Web site traffic and online news readership data, to track the volume of brand mentions and analyze the sentiments expressed. Its volume-oriented “impact value” rankings use free-exposure media value estimates (equivalent paid advertising value) based on overall brand reach and a “sentiment” level that assigns scale-based positive values to all mentions. (The impact media value reflects an “all news is good news” orientation.)

A separate “perception value” metrics system represents more in-depth analysis of brands’ quality of exposure, based on assigning values to positive and negative mentions and excluding neutral mentions.

For this first quarterly fast-food industry report, General Sentiment analyzed online media exposure for the largest QSR and fast-casual chains (as ranked by QSR Magazine) during the three months ending in November and the three prior months, for comparative purposes.

The impact value rankings for the September-November period show Starbucks garnering more than double the volume-oriented media value (MV) of second-and third-ranked McDonald’s and Burger King (with respective impact MVs of $32.2 million and $25.8 million). Also within the impact rankings top 10 for the fall period, in order of their MV totals, were Chipotle Mexican Grill ($17 million), KFC ($15.5 million), Wendy’s ($11.2 million), Pizza Hut ($10.8 million), Chick-fil-A ($8.1 million), Taco Bell ($7.6 million) and Cold Stone Creamery ($5.1 million).

Starbucks’ nearly $68 million fall in MV actually represented a 20% decline compared to its June-August MV. The brand nevertheless drew exceptionally high levels of exposure in the fall quarter, driven by news coverage and social media/Twitter discussion of developments such as its legal dispute over retail products distribution with Kraft Foods and its expansion moves in China, General Sentiment CEO Gregory Artzt tells Marketing Daily.

McDonald’s’ fall-quarter buzz/coverage was driven by developments including San Francisco’s decision to restrict toy premiums to “healthier” kids’ meals and the chain’s promotion of limited-time nationwide availability of its McRib sandwich, the firm reports.

Developments driving exposure levels for other top-impact chains during the fall included Burger King’s expanded breakfast menu and giveaway of cups of Seattle’s Best coffee on Fridays during November; Chipotle’s record-high share price and announcement of plans to launch an Asian-style format in 2011; KFC’s new scholarship program with Twitter; Wendy’s mid-November introduction of its new natural-cut fries; and Pizza Hut’s November value deal on two medium pizzas and its Twitter-based “10 Days of Thanks” prize promotion.

The firm also ranked restaurant brands by their gains or losses in perception value between the measured fall and summer periods, using MVs based on the quality-of-exposure method.

The list of perception “winners” consists of brands that showed the largest gains in perception media values (regardless of the size of their total perception MV dollar levels). In this ranking, Panera bread came out on top: Its perception-based media value exposure rose by $4.4 million (or nearly 93%), to reach $1.8 million during the fall period. Panera’s positive exposure levels benefited from its completion of a nationwide rollout of a new customer loyalty program, MyPanera, according to the report.

Other chains that showed significant gains in positive perception value included relatively small chain Captain D’s (which rose from a negative perception MV to $132,000 in positive exposure, based on adjusting its prices and expanding its menu); and Hardee’s, whose perception value rose 37%, to total over $420,000 in the fall quarter, in part due to launching its own location-based app. The top 10 perception value gainers also included Schlotzsky’s, Boston Market, Einstein Bros. Bagels, Krystal, Jersey Mike’s, Wendy’s and Jack in the Box.

Wendy’s perception value rose by 16.4%, to total $1.9 million during the fall period. Not surprisingly, its exposure volume spiked, albeit briefly, after its Nov. 11 official launch of the natural-cut fries. However, its sentiment/perception level actually dipped for a time after the launch — as a result of unavailability of the new fries in some locations — before rising again as the fries became available in all locations, reports Artzt.

Chains seeing the largest declines in perception value between the summer and fall quarters included Taco Cabana, Jimmy John’s, Krispy Kreme, Taco Bell, Whataburger, Starbucks, Domino’s Pizza, Cold Stone Creamery, Freebirds World Burrito and Little Caesars.

Krispy Kreme registered a total perception value of $1 million for the fall, but that was down by $2 million compared to the summer. While the chain is showing improving financials, the perception trend in part reflects negative buzz about store closings, says Artzt.

Starbucks’ perception value totaled $16.7 million for the fall, but that was $19.3 million lower than in the summer period. Negative buzz/coverage regarding the legal dispute with Kraft, as well as debate about the wisdom of the ambitious China expansion plans, contributed to this trend, according to Artzt.

Meanwhile, despite its massive, ongoing “Oh Yes We Did” rebranding campaign, Domino’s had a perception value total of $46,000 in the fall, down by about $102,000 versus the summer. A contributing factor was the coverage/buzz surrounding a New York Times story casting negative light on funding of a campaign for a new, “cheesier” Domino’s pizza offering through the U.S. Department of Agriculture’s Dairy Management Inc. marketing arm, notes the report.

General Sentiment produces quarterly media value reports on the top-20 global online brands and weekly audience analysis reports on top prime-time television shows, as well as custom reports for brands.

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5 Reasons Why Your Company Should Blog

Posted on December 2, 2010 by kevin friedman

Does your company have a blog? Everyday, more brands are realizing the importance of having a corporate blog in our socially active, online world. Large companies, such as Kodak, Southwest, WordPress, Whole Foods & Zappos all are examples of a company blog done right – they know their audience, they update frequently with fresh and interesting content, and they provide relevant information about their company to the consumer.  Below are 5 reasons, of the many, why your company should also bite the bullet and start blogging.

1. Extend the conversation: A corporate blog is the perfect outlet for long form communication with your audience and/or clients. Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important too – but a blog allows you to really dive into the topics and trends that matter in your industry. Also, blogging aids you in being transparent and giving the “insider look” your audience craves. Someone researching your company will be able to glean more information from the company blog than the standard “About Section,” and even your Twitter and Facebook updates. While those forms of communication heavily involve proactive response to questions and concerns, a blog stands as a channel for sharing in-depth ideas, practices, and stories that make your company unique… and awesome. You can even use your blog as a platform for crowd-sourced information. Developing a new product? Ask your blog audience for input and ideas, bringing the targeted consumer into the development process!

2. Attract Future Customers: Blogs influence purchasing decisions – whether you are giving your readers a behind the scenes look at how a product was conceptualized and made or showing your products in action, consumers will have an added reinforcement to why your products rock. In this sense, a product can be literal (such as a camera) or figurative, if your company provides services rather than tangible goods. You can think of your company’s blog as cost-effective extension of your sales calls or advertisements. In reality, the 21st Century Consumer has come to expect the brands they purchase from to be available to them in the online social world, and having a corporate blog where they can research and interact with you is one of the first steps to take.

3. Attract Future Employees: A company or brand is only as good as the talent it recruits to represent them. By providing potential employees a look into your corporate structure – life at the company, how ideas are formed, and the exciting things that are happening – you are essentially dangling the carrot. Let your target employee base know why working for you would be an amazing opportunity, and they will come to you.

4. Position yourself as a leader: As a brand, you want to be seen as innovative – a thought leader in your industry. Blogging allows you to share your company’s best ideas and intelligent commentary for what’s happening in your space. Having a well-written blog will help you stand out, or above your competitors. By allowing multiple people to contribute either posts or simply ideas for the posts, everyone in your company has a voice – and I’m sure they have a lot of great things to say.

5. SEO (Search Engine Optimization): Ideally, blogs are updated regularly which inherently lends itself to great SEO. Hubspot has reported that company’s that have active blogs receive up to 55% more traffic – including higher rates of both organic search and referral traffic. By utilizing appropriate keywords, sharing “link love” with others, and submitting your blog to directories – among many other things- you will help drive more eyes to your page. Once you post the content on your blog, it will live there indefinitely. Someone searching for a specific topic can stumble upon a post from months, or even years ago. The content continues to work for you long after it’s been published. And of course, the more eyes on your company’s blog and website ultimately will lead to higher customer conversions down the road.

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Facebook Advertising vs. Google AdWords

Posted on November 28, 2010 by kevin friedman

Do You Really Have To Build A Fan Base?

Not sure about building a fan base on Facebook? Facebook advertising straight to your website is not necessarily wrong. Maybe you aren’t prepared to invest thousands of dollars to build a fan base, or the audience-building step won’t help your business.

To be sure, Fan Pages are one of Facebooks most unique and powerful opportunities, and it’s important to be open to the benefits of owning your audience. It’s like a public email list with more word of mouth power. I’d challenge you to think of how this could take your marketing processes to another level.

But if audience-building isn’t for you or really does not fit your business model, there’s nothing wrong with treating Facebook advertising as a new, powerful, cheap source of website traffic.

Facebooks Ads vs. AdWords Ads

The Facebook ad creation process is different from AdWords. You target people’s interests rather than their search phrases. You’re targeting people based more on who they are than on what they’re looking for right now. These people may be a bit higher up the sales funnel, unless you control that in the ad copy.

This important difference has pro’s and con’s….

Facebook Surfers Do Convert

On the con side, with the Facebook ad audience, you may not get a sale right away. You don’t know if they want what you offer right now. But there’s no proof that they are any less likely to enter their email and become market of your email marketing funnel. I’ve personally seen lead form conversion rates on Facebook traffic equivalent to search traffic.

And let’s not get carried away. Despite Social Media guru admonitions that, when socializing, people are turned off by hard-selling, Facebook advertising clickers aren’t aliens or deeply opposed to capitalism. Because 50% of the U.S. is on Facebook (just over 60% of all those who are online), these are much the same people you find with AdWords; they’re just in a different frame of mind.

But be reassured, I’ve also seen sales from Facebook traffic when the incentive is right.

Target WHO They Are, Not WHAT They’re Looking For

If you know your prospects, you can get to know their psychographics.

What kind of TV shows do your prospects watch?
What kind of music do they like?
What things do they like that are similar to or associated with your offerings?
If you get the interest targets right, you can reach a much larger audience of prospects on Facebook than you can on AdWords. The problem with trying to reach larger audiences with AdWords is that the more general your search term, the more expensive the clicks can be, and also the more likely it is your low CTR causes quality score issues that increase cost or prevent your ads from even showing.

Facebook advertising uses the same inverse relationship between CTR and CPC, but the average CPC is much lower, about 1/3rd of AdWords’ average CPC.

Great CTR’s yield incredibly cheap clicks
Average CTR’s still yield clicks that are cheaper than AdWords average CPC.
This is great news, because AdWords’ average CPC has climbed to levels that are unsustainable for many businesses. If we’re fortunate, a movement of ad spend to Facebook will force AdWords CPC’s back to more reasonable levels.

And you can demographically target your Facebook ads with much more accuracy. AdWords offers demographic bidding, but only on the Content (Display) Network, not on all sites, and the demos for these sites are generalized. Demographics for Facebook ad impressions are exact, down to the person. You can test your ads for different age groups and find drastically different CTR’s and CPC’s.

And let’s not forget geographic targeting – although Facebook advertising doesn’t have the funky polygon targeting of AdWords, it has the ability to target cities, states/province, and countries.

What’s The Best Way To Start With Facebook Ads?

If you’re new to Facebook advertising, here are a few ways your business can get started:

1a. Direct Marketing with a Facebook Special: Run a test with a great offer exclusive to the Facebook audience. This should be a deal focused on getting you some immediate sales. I’ve seen this work for a number of clients that have done it well. If that doesn’t work, move to…

1b. A Psychographic List-Building Ad: Send them to a landing page focused on getting their email. Use an email marketing series to warm them up and educate them for eventual sales. If you can, make sure these prospects are marked in your email database as Facebook-sourced traffic so you can audit your results later. Even better, use a separate list with an autoresponder series. I use Aweber for this.

2. Straight Traffic Augmentation. You may be accustomed to limiting your AdWords traffic volume based on $1.00 – $3.00 CPC’s. But if you could get well-targeted Facebook clicks for $0.50, how much traffic would you want? Use your web analytics to track conversion results for Facebook traffic. Keep in mind that if the sales cycle for your Facebook people is longer than your analytics cookie (usually 30 days), you may not be able to attribute the sales to Facebook. If you can set your cookies to 90 days or more, consider doing so.

Why Facebook Ads Now?

The most important point to consider right now is that Facebook traffic is 1/3rd the cost of AdWords traffic. We don’t know how long it will stay this cheap. Also, not that many people are doing it well. Competition is not very strong. This is exactly the right time to get in and take advantage of it.

Credit: SEJ Search Engine Journal

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