Month: June 2022

3 Steps to Creating a Dynamic Twitter Page for Your Security Brand

Some security companies may be becoming discouraged by their slow moving Twitter profiles within the Security landscape. Some may not even know where to begin. Fortunately, there is a quick and simple way to get your Twitter marketing started off on the right foot. Step 1. Implement a Simple Yet Effective Logo: Twitter users need to be …

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How to Run a SWOT Analysis for Your Business to Give your Marketing a Boost

A SWOT analysis is a handy tool for auditing your business both internally and within your industry; this is the place where many marketers truly begin their planning. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats” by fully evaluating your business you can learn how to better focus on issues that are key to your …

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What’s PR and Why’s it So Important for Security

When talking about the various elements of the marketing process in the security industry, public relations is probably the least understood tool in the box. The basis of PR involves utilizing industry influencers to communicate your message and impact your audience in a desired manner. Security influencers can be industry spokespersons, analysts, investors, trendsetters, analysts, …

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The 5 Types of Marketing Videos You Should be Making

Video marketing isn’t new, and it isn’t going anywhere anytime soon. Nowadays, you see videos on every platform and channel imaginable, but above all else it has dominated social media. According to a recent HubSpot research report titled Content Trends: Global Preference[TH1] , four of the top six channels on which consumers watch video are social channels. …

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