Some security companies may be becoming discouraged by their slow moving Twitter profiles within the Security landscape. Some may not even know where to begin. Fortunately, there is a quick and simple way to get your Twitter marketing started off on the right foot.
Step 1. Implement a Simple Yet Effective Logo:
Twitter users need to be able to see your logo and quickly associate it with your company from their computers, mobile phones, tablets, etc. (Everything is Mobile Now). If you already have an established logo, make sure that it’s easily visible when uploaded. You’ll also need a quality background header that’s related to your business’ overall branding theme and message. Remaining consistent across all digital marketing platforms is crucial!
Step 2. Clarify Target Market and Content Theme
One of the most important aspects of a productive Twitter page is planning and targeting group of handles to follow. This rule should be applied to all social media channels. For example, if you are a company that provides digital marketing and advertising, follow high quality users related to digital marketing and advertising (Look for # of followers, and more importantly, Interaction when rating a prospective page). Now create and curate your content based on the Followers/Following base you wish to connect with. Think about it. People who are interested in things like sports or art are not going to be responsive to a Twitter that is posting about digital marketing. You can find a variety of valuable, relative content by utilizing keywords in tools like Google Alerts or Buzz Sumo. Be sure to include a variety of media (photos, videos, info-graphics) to keep viewers interested and entertained.
Aside from providing valuable, relevant content to your following, you must also show that you are there to connect. The top pages in the social media world showcase a steady combo of shares, curated content, and original content. However, be sure to share content that is valuable to your target audience, comes from a reputable social influencer, and doesn’t over do it. Always remember that original, non-promotional content is most valuable of all. Also, be sure to take time to actually look at an article before you post it! Thirty seconds of confirming a piece’s worth and relevance can be the difference between interaction and dead air or a crisis. Social Media superstar Guy Kawasaki provides a great example of what a high quality Twitter page should look like.
Follow these 3 easy steps before launching your twitter campaign and you’ll be on your way to digital marketing success.
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