Today, LinkedIn has over 850 million users, representing a sea of potential customers for businesses. The trick is in finding the right ways to reach them.
Thanks to LinkedIn’s Campaign Manager, it’s easier now than ever to build brand awareness, generate engagement and secure leads.
Below are three ways to optimize LinkedIn campaigns and drive new business:
- Determine Objectives to Drive Interaction
When defining a campaign’s core objective, LinkedIn’s Campaign Manager interface offers users three campaign themes:
- Awareness
- Consideration
- Conversions
Deciding what tract best suits your goals guarantees you get the biggest bang for your buck. A clearly defined campaign objective will also help you determine what you want people to do when they see your ads.
With LinkedIn Campaign Manager, choosing an objective helps customize your campaign creation, deliver the best ROI for your stated goal and show you relevant reporting.
- Target Your Desired Audience
After you’ve identified your campaign’s objective, determine the parameters of your target audience. Targeting who sees your ad can help narrow your campaign objective further, ensuring your message falls on the exact right ears. The more specific and relevant it is to your audience, the better your campaign will perform.
- Measuring Your Ad’s Success
LinkedIn makes it easy to track your progress in the Campaign Manager dashboard, which displays various charts that measure performance like clicks, expenditures and CTR. This valuable information will help you determine how to edit your ads, refine your targeting, adjust your budget and toggle ad variations on and off based on performance.
Key Takeaways
With the ability to customize strategy, LinkedIn ad campaigns can be a huge factor in your company’s marketing success. A well-researched, optimized campaign has the potential to bring in thousands of new leads and, in turn, sales.