The 5 Types of Marketing Videos You Should be Making

Video marketing isn’t new, and it isn’t going anywhere anytime soon. Nowadays, you see videos on every platform and channel imaginable, but above all else it has dominated social media. According to a recent HubSpot research report titled Content Trends: Global Preference[TH1] , four of the top six channels on which consumers watch video are social channels. …

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Networking During COVID-19

Wear a mask. Stay six feet apart. Don’t travel unless it’s essential. By now, we’re all familiar with the social distancing guidelines experts suggest for staying healthy during the pandemic. While it makes sense to keep our physical distance from people, there’s no reason you need to stop connecting with people socially. Especially since networking …

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Beginner’s Guide to Content Marketing

“Content is king”. This has become an inescapable fact for marketing professionals and consumers alike. Simply put, content marketing is the process of planning, developing, publishing, and distributing content to reach a target audience. It is one of the most popular marketing tactics known to boost brand awareness, drive sales, improve engagement, and inspire brand loyalty. However, if you want to get it right it won’t be as …

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