Small businesses are the very backbone of our country’s economy. Today, there are over 28 million small businesses in the United States. They operate in all different sizes, represent hundreds of industries, and offer a variety of products and services. … Continue reading →

It wasn’t long ago that having a social media presence for your security brand was not seen as a necessity for most organizations. Now that we have gotten a sense of just how powerful this tool can be, it has … Continue reading →

Some security companies may be becoming discouraged by their slow moving Twitter profiles within the Security landscape. Some may not even know where to begin. Fortunately, there is a quick and simple way to get your Twitter marketing started off on … Continue reading →

The world has changed rapidly over the past five to ten years. No matter where you are or where you look, people are face deep in their smartphones and somewhat disconnected from the things around them. Good luck getting someone … Continue reading →

Marketing in the security industry should not be as difficult as you may think. But why  do our trade show booths still look the same and articles submitted still read the same?  Is there something missing here?  The security industry … Continue reading →

A SWOT analysis is a handy tool for auditing your business both internally and within your industry; this is the place where many marketers truly begin their planning. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats” by fully evaluating your … Continue reading →

When talking about the various elements of the marketing process in the security industry, public relations is probably the least understood tool in the box. The basis of PR involves utilizing industry influencers to communicate your message and impact your … Continue reading →

Trade show season is in full swing! Between traveling, product launches, sales meetings, marketing deadlines, award submissions, booth appointments, late-night dinners and hours on the Exhibit Hall floor, you’re busy. So how do you make sure all your efforts don’t … Continue reading →

There is no refuting it; content is king. Whether you are a business owner looking for a place to start, or a seasoned marketing professional with a color-coded game plan, it never hurts to take a step back and ensure … Continue reading →

Video marketing isn’t new, and it isn’t going anywhere anytime soon. Nowadays, you see videos on every platform and channel imaginable, but above all else it has dominated social media. According to a recent HubSpot research report titled Content Trends: Global … Continue reading →