In botany, an evergreen tree has foliage that remains green and functional through more than one growing season. In marketing, evergreen content works the same way.
Trends come and go in every industry. (At Maize, we keep up with those too.) But evergreen content — the backbone of any campaign — is both:
1. Compelling today and
2. Will remain relevant tomorrow.
If your product is brand new . . .
• Our social media content will introduce your customers to each and every exciting feature;
• Our short-form content (e.g. blogs, listicles, infographics) will demonstrate why your product matters, here and now; and
• Our long-form content (e.g. gated tech / white papers, byline articles, video content) will bring customers to your website today, tomorrow and the day after that.
The strength of your brand depends on the width and breadth of your industry knowledge. With evergreen content, we help you demonstrate to your customers why your product won’t be going anywhere, anytime soon.