B2B marketing for security & tech
Maize helps security and technology companies grow through content strategy, lead generation and integrated campaigns, measured the way you measure everything else: in qualified pipeline.
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Case studies
A brilliant concept isn’t enough to cut through the noise. Here’s what happens when strategy, content and execution stay in the same hands.
Storage · Surveillance
46
Editorial placements secured
Seagate made the drives inside everyone else’s surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.
20 roundtables 4 award wins 120+ leads
Read the case study ›
Access · Hospitality
1st
On the Las Vegas Strip
Resorts World became the first property on the Strip with room keys in Apple Wallet. Maize made the customer story and the film, through an approval chain that included Apple.
44% check-in rate 1 shoot day 3 approvers
Read the case study ›
Thermal · Perimeter
132K+
Impressions from one cover story
FLIR had secured a six-mile airport perimeter and almost nobody knew. Maize got San José International to sign the approval form, then built seven months of content out of that one document.
1 cover story 59K+ circulation 7 assets
Read the case study ›
Defense · Unmanned systems
4.2M
Impressions in eight weeks
An Israeli drone maker with real U.S. defense contracts and no presence in the American defense press. One week at Yuma Proving Ground, worked properly, put them inside Army.mil, Defense News, Breaking Defense and Janes.
27 placements 24 outlets 0 paid
Read the case study ›Our core capabilities
Strategy through execution, under one roof, so nothing gets lost between the plan and the pipeline.
01
Content Strategy
The asset your buyer actually finishes. White papers, bylined editorial, case studies and video, built around the question holding up their decision.
Manufacturer marketing ›02
Lead Generation
LinkedIn lead forms and single-purpose landing pages, tagged by asset and channel, so every name in the CRM tells you where it came from.
How it works ›03
Digital Campaigns
Earned, owned and paid working the same argument at the same time, instead of three teams telling three versions of the story.
How it works ›04
Brand Positioning
A clear line on what you sell and who it beats, written in the language integrators and specifiers already use.
How it works ›05
Public Relations
Trade press, roundtables, awards and speaking. We know which editors cover what, and they take our calls.
Security PR ›Why Maize
Generalist agencies learn on your budget. We already know the difference between an integrator and a distributor, why the channel matters, and which trade publications your buyers actually read.
Maize has spent years inside the security industry, walking the floor at ISC West and GSX, working with manufacturers, integrators and technology partners. That context is why our campaigns start producing faster.
A
Industry fluency from day one
No ramp-up period. Physical security, access control, video, storage. It’s the world we work in every day.
B
Deep media relationships
When trade publications need a thought leader, they call us. Those relationships become your opportunities.
C
Reporting you can take to the board
Placements, leads, engagement. Every engagement closes with numbers, not adjectives.
How it works
One asset, written once, goes out through every channel you have. Every channel points at one place where a name gets exchanged for it. That name lands in your CRM, and the ones who are not ready yet stay in the loop until they are.
01
Content with a point of view
One substantive asset, built to answer the question that is holding up the decision.
02
Three ways out, at once
Earned, owned and paid carry the identical argument at the same time.
03
One capture point
Every channel points at a LinkedIn lead form or a single-purpose landing page.
04
Into the CRM
Every name arrives tagged with the asset that produced it and the channel it came through.
In their own words
“No doubt we found the right partner. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”
Connect with our team
Tell us where growth is stuck. We’ll come back with a point of view, not a boilerplate proposal.
