B2B marketing for security & tech
Turning marketing into a growth engine for B2B brands.
Maize helps security and technology companies grow through content strategy, lead generation, and integrated campaigns — measured the way you measure everything else: in qualified pipeline.
How it works
The Maize Journey — how content becomes pipeline.
One asset, written once, goes out through every channel you have. Every channel points at one place where a name gets exchanged for it. That name lands in your CRM, and the ones who are not ready yet stay in the loop until they are.
Content with a point of view
Everything starts as one substantive asset. Not a post about a post: something a buyer would actually finish reading, built to answer the question that is holding up their decision.
Three ways out, at the same time
The same asset is worked through all three channels at once. Most agencies pick one and call it a strategy. Earned buys credibility, owned buys repetition, paid buys reach, and the argument stays identical across all three.
Someone else vouches
- Public relations
- Media relations
- Influencer relations
- Social proof
- Speaking & awards
You control the frequency
- Email marketing
- Digital newsletters
- Organic search
- Social content
- SEO
You control the reach
- Sponsored content
- PPC advertising
- Display advertising
- Social advertising
- Remarketing & native
One place where a name is exchanged
Every channel points at a capture point, and each one is measurable. This is the step that separates marketing that reports impressions from marketing that reports pipeline.
LinkedIn lead form
Native to the feed, prefilled from the buyer's own profile, so the asset is delivered without ever sending them to a browser. Lowest friction, highest volume.
Landing page
Built for one asset and one action, with no navigation to leak out of. Slower to fill than a lead form, and the intent behind it is stronger.
Into the CRM, with a source attached
Every name arrives tagged with the asset that produced it and the channel it came through, so the next quarter's plan is built on what actually worked rather than on what felt busy.
Case studies
Judge us the way your customers judge you.
A brilliant concept isn't enough to cut through the noise. Here's what happens when strategy, content, and execution stay in the same hands.
Editorial placements secured
Seagate made the drives inside everyone else's surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.
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On the Las Vegas Strip
Resorts World became the first property on the Strip with room keys in Apple Wallet. Maize made the customer story and the film — through an approval chain that included Apple.
Impressions from one cover story
FLIR had secured a six-mile airport perimeter and almost nobody knew. Maize got San José International to sign the approval form, then built seven months of content out of that one document.
Impressions in eight weeks
An Israeli drone maker with real U.S. defense contracts and no presence in the American defense press. One week at Yuma Proving Ground, worked properly, put them inside Army.mil, Defense News, Breaking Defense and Janes.
Our core capabilities
Solutions for complex B2B growth.
Strategy through execution, under one roof — so nothing gets lost between the plan and the pipeline.
Content Strategy
Tailored messaging and assets that engage your target audience and drive results across every channel.
Lead Generation
Proven tactics that attract qualified leads and accelerate your sales pipeline.
Digital Campaigns
Integrated campaigns that maximize reach and deliver measurable business outcomes.
Brand Positioning
A defined market presence with clear, consistent messaging and a strong visual identity.
Public Relations
Credibility and visibility through targeted media outreach and strategic communications.
“No doubt we found the right partner — the Maize team is the most experienced in the industry with deep relationships. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”Maureen Carlson — Co-Founder & President, System Surveyor
Why Maize
You shouldn't have to explain your industry to your agency.
Generalist agencies learn on your budget. We already know the difference between an integrator and a distributor, why the channel matters, and which trade publications your buyers actually read.
Maize has spent years inside the security industry — walking the floor at ISC West and GSX, working with manufacturers, integrators, and technology partners. That context is why our campaigns start producing faster.
Industry fluency from day one
No ramp-up period. Physical security, access control, video, storage — it's the world we work in every day.
Deep media relationships
When trade publications need a thought leader, they call us. Those relationships become your opportunities.
Reporting you can take to the board
Placements, leads, engagement — every engagement closes with numbers, not adjectives.
Connect with our team
Let's start the conversation.
Tell us where growth is stuck. We'll come back with a point of view, not a boilerplate proposal.