B2B marketing for security & tech
Turning marketing into a growth engine for B2B brands.
Maize helps security and technology companies grow through content strategy, lead generation, and integrated campaigns — measured the way you measure everything else: in qualified pipeline.
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How it works
The Maize Journey — how content becomes pipeline.
Content fuels every distribution channel. Every channel drives buyers to one destination. The website converts — and the loop keeps running.
- White papers
- Case studies
- Editorial
- Videos
- Listicals
- FAQs
- Slideshows
- Public Relations
- Media Relations
- Influencer Relations
- Social Proof
- Speaking & Awards
- Email Marketing
- Digital Newsletters
- Organic Search
- Social Content
- SEO
- Sponsored Content
- PPC Advertising
- Display Advertising
- Social Advertising
- Remarketing · Drip · Native
Case studies
Judge us the way your customers judge you.
A brilliant concept isn't enough to cut through the noise. Here's what happens when strategy, content, and execution stay in the same hands.
Editorial placements secured
Seagate made the drives inside everyone else's surveillance systems and had no voice in the security trades. Twenty-three months of ghostwritten editorial, roundtables and award submissions changed that.
On the Las Vegas Strip
Resorts World became the first property on the Strip with room keys in Apple Wallet. Maize made the customer story and the film — through an approval chain that included Apple.
Impressions from one cover story
FLIR had secured a six-mile airport perimeter and almost nobody knew. Maize got San José International to sign the approval form, then built seven months of content out of that one document.
Qualified leads in one quarter
Seagate's Lyve buyers live inside professional associations, not trade press. Maize published there first — then repointed the same content library at demand generation.
Industry awards since 2023
Four years of one repeatable play — seed the story in a byline, launch it to editors who already have context, then enter it for awards. Two platform launches, a CEO cover story, wins four years running.
Impressions in eight weeks
An Israeli drone maker with real U.S. defense contracts and no presence in the American defense press. One week at Yuma Proving Ground, worked properly, put them inside Army.mil, Defense News, Breaking Defense and Janes.
Our core capabilities
Solutions for complex B2B growth.
Strategy through execution, under one roof — so nothing gets lost between the plan and the pipeline.
Content Strategy
Tailored messaging and assets that engage your target audience and drive results across every channel.
Lead Generation
Proven tactics that attract qualified leads and accelerate your sales pipeline.
Digital Campaigns
Integrated campaigns that maximize reach and deliver measurable business outcomes.
Brand Positioning
A defined market presence with clear, consistent messaging and a strong visual identity.
Public Relations
Credibility and visibility through targeted media outreach and strategic communications.
“No doubt we found the right partner — the Maize team is the most experienced in the industry with deep relationships. When publications are looking for a thought leader on a key topic, they ask Maize, and they bring us great opportunities.”Maureen Carlson — Co-Founder & President, System Surveyor
Why Maize
You shouldn't have to explain your industry to your agency.
Generalist agencies learn on your budget. We already know the difference between an integrator and a distributor, why the channel matters, and which trade publications your buyers actually read.
Maize has spent years inside the security industry — walking the floor at ISC West and GSX, working with manufacturers, integrators, and technology partners. That context is why our campaigns start producing faster.
Industry fluency from day one
No ramp-up period. Physical security, access control, video, storage — it's the world we work in every day.
Deep media relationships
When trade publications need a thought leader, they call us. Those relationships become your opportunities.
Reporting you can take to the board
Placements, leads, engagement — every engagement closes with numbers, not adjectives.
Connect with our team
Let's start the conversation.
Reach out for tailored B2B solutions — we'll come back with a point of view, not a boilerplate proposal.
info@maizemarketing.com