Following the expansion of FLIR’s security solution portfolio and the acquisition of numerous brands, FLIR sought to make a new impression in the security industry. FLIR partnered with Maize on content creation, public relations, digital marketing and out-of-the-box ideas.
Increasing FLIR’s prominence in the industry as the go-to expert on thermal imaging and perimeter protection backed by its award-wining solutions.
Launching a digital inbound marketing using social advertising to drive white paper downloads and lead conversion.
20 articles in top tier security outlets
2 speaking engagements
4 award wins and 3 award finalists
232 downloads of Thermal white paper
11,000 links clicked
199 leads through social lead generation on Facebook
Marketing at ISC WEST
9 Press Meetings
10 During Show ISC West-Related Editorial Placements
6 Post Show ISC West Related Editorial Placements
Total LinkedIn, Facebook and Twitter Impressions: 505,277
487% increase in ISC West social activity