Case Study

FLIR Systems
Saros DH-390

Following the expansion of FLIR’s security solution portfolio and the acquisition of numerous brands, FLIR sought to make a new impression in the security industry. FLIR partnered with Maize on content creation, public relations, digital marketing and out-of-the-box ideas.

Increasing FLIR’s prominence in the industry as the go-to expert on thermal imaging and perimeter protection backed by its award-wining solutions.

Launching a digital inbound marketing using social advertising to drive white paper downloads and lead conversion.

Results

Public Relations

20 articles in top tier security outlets

2 speaking engagements

4 award wins and 3 award finalists

Lead Generation

232 downloads of Thermal white paper

11,000 links clicked

199 leads through social lead generation on Facebook

Marketing at ISC WEST

9 Press Meetings

10 During Show ISC West-Related Editorial Placements

6 Post Show ISC West Related Editorial Placements

Total LinkedIn, Facebook and Twitter Impressions: 505,277

487% increase in ISC West social activity

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Clients
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