Case Study: FLIR Systems

Following the expansion of FLIR’s security solution portfolio and the acquisition of numerous brands, FLIR sought to make a new impression in the security industry. FLIR partnered with Maize on content creation, public relations, digital marketing and out-of-the-box ideas.

Increasing FLIR’s prominence in the industry as the go-to expert on thermal imaging and perimeter protection backed by its award-wining solutions.

Launching a digital inbound marketing using social advertising to drive white paper downloads and lead conversion.

RESULTS

Public Relations

  • 20 articles in top tier security outlets

  • 2 speaking engagements

  • 4 award wins and 3 award finalists

Lead Generation

  • 232 downloads of Thermal white paper

  • 11,000 links clicked

  • 199 leads through social lead generation on Facebook

ISC WEST

  • 9 Press Meetings

  • 10 During Show ISC West-Related Editorial Placements

  • 6 Post Show ISC West Related Editorial Placements

  • Total LinkedIn, Facebook and Twitter Impressions: 505,277

  • 487% increase in ISC West social activity

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