Case Study: Louroe Electronics

Louroe Electronics is a classic, esteemed audio monitoring company within the security industry.

Although Louroe had been providing audio security systems for over 35 years, its brand recognition was mediocre. The security industry at large often viewed audio as a niche, secondary technology.

Louroe sought a campaign that took the company to the next level, driving brand engagement while reinforcing the value proposition of audio in the marketplace.

Maize worked with Louroe on a robust integrated marketing campaign incorporating PR, content, social media and email promotion.

Impact – Maize solidified Louroe’s position as a thought leader in the security sector and created newsworthy attention around Louroe’s new audio analytics solutions that generated buzz about audio in the industry.

Results

Public Relations Campaign

Sparking interest in Louroe’s technology, solution and company initiatives through a robust media outreach campaign.

14.9 million impressions
103 placements
68% increase in impressions

Thought Leadership Program

Increasing Louroe’s share of voice through contributing articles.

Positioning Louroe CEO alongside industry giants, Genetec and ASSA ABLOY, at the Security Industry Association’s premier fall seminar, Security New Ground.

9 byline articles in top tier security outlets
Panelist for “Evolving “A Snapshot into the Evolution of Security Technology” at Securing New Ground

Email Campaign

Keeping customers and partners in the know of the latest Louroe initiatives and directing them to specific web pages for lead capture.

18 newsletters
3 content specific landing pages
4 vertical specific landing pages

Trade Show PR

8 press meetings at ISC West
6 ISC West related articles
10 press meetings at ASIS

Social Media

Driving notable increase in client engagement on LinkedIn

302,600 impressions
48% increase in new subscribers
462 % increase in average monthly users reach
647% increase in engagements

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The Results.

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Lyve™ Mobile from Seagate® is a high-capacity edge storage solution that enables businesses to aggregate, store, move and activate their data.

Integrated Content Marketing Campaign

FLIR is the global leader in thermal imaging and perimeter protection solutions.

Seagate Technology

Behind every industry-leading surveillance camera is a hard drive, purpose-built for surveillance applications.

Mobotix

As a pioneer in the video security industry, MOBOTIX set standards in data security.

FLIR Systems Saros DH-390

Following the expansion of FLIR’s security solution portfolio and the acquisition of numerous brands, FLIR sought to make a new impression in the security industry.

Louroe Electronics

Louroe Electronics is a classic, esteemed audio monitoring company within the security industry.

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